The three most important factors in selling are leads,leads,leads. You required a constant supply of new buyers to call on. The best way to find new buyers is to look for them in new places. Here are 40 places you will find them. We bet you can think of 40 more.
- Current customers
- Former customers
- Customers of current and former customers
- Next-door neighbors
- Customers’ next-door neighbors
- Local chamber of commerce
- Local office of economic development
- Your family
- High school or college reunion attendees
- People you meet on vacation at the beach, in the mountains, or at the amusement park
- People in chat rooms and other locations on he Internet (e.g: Alibaba.com)
- Your attorney
- Your banker
- Your accountant
- Your physician
- Your clothier
- Colleagues at seminars, conferences, and conventions
- Current and former colleagues
- Patrons in bookstores, particularly in front of the business shelf
- The person sitting next to you on an airplane, especially in first class
- 21.Acquaintances in airports, restaurants, hotel bars, ski lodges, golf courses, malls, museums, doctors offices, and anywhere else
- Buyer that turn you down in the past
- The names you’re afraid to call because you believe they won’t listen to you
- Contacts at social, professional, or fraternal clubs
- Responses to radio or TV ads
- Responses to printed ads
- Responses to telemarketing
- Mailing lists developed at trade show
- Mailing lists from qualified list brokers
- Trade association lists
- Hoover’s (in book form, on CD-ROM, or at Internet site)
- Moody’s Industrial Directories
- Standard & Poor’s Register of Corporations, Directors, and Executives
- Dun’s Direct Access (Dun and Bradstreet) accessed through your computer
- National Trade and professional Associations (Columbia Books)
- Middle Market Directory (Dun and Bradstreet)
- Encyclopedia of Associations (Gale)
- The International Corporate 1000 (Graham and Trotman)
- TrackAmerica:Information on USD10 Millions businesses and 90 Millions consumers accessed through your computer
- Business Lists on Disc (American Business Information): over 9 million businesses on CD-ROM
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