Insert the following HTML code onto your page(s) between the and tags. Marketing Online Step-by-Step Web 2.0 Marketing Strategies | Marketing Online Step-by-Step

Have you heard of "Web 2.0"? If not, here it is a quick definition:

"Web 2.0, when used in the context of analysis and promotion of web-technology, refers to a perceived second generation of web-based communities and hosted services — such as social-networking sites, wikis and folksonomies — which aim to facilitate collaboration and sharing between users."

Read more: Wikipedia: Web 2.0.

Some of you (or your kids) are familiar with My Space and Fotolog. They are part of the Web 2.0 universe.

Nowadays online social network web sites are spreading like weeds all over the Internet and the task to follow them is sometimes overwhelming.

Here some strategies I recommend:

1. Have a personal blog and write something about the industry you represent. from Google offers free blog hosting.
2. Once you have a blog, don't forget to promote using (also a Google free tool).
3. not only allows you to manage your contact list and keep it updated but also connects to several social networking sites trough a tool called "Pulse"
4. is primary for career-oriented networks but also works for business independent agents.
5. Online bookmarking or social bookmarking is now a mania and it is helping to promote sites, articles, press releases etc. Learn how to use them and promote your personal sites by bookmarking them. Here it is some of the online tools:,,, If you want a complete list, here it is a interesting tool you can add to your blog or personal site:

Like any other marketing strategy, it takes time to build your presence at the Internet. Be patient, persistent and committed to your business.

Until next article,

Ed Torres