Insert the following HTML code onto your page(s) between the and tags. Marketing Online Step-by-Step 2009 | Marketing Online Step-by-Step

Introducing Poken!

Posted by Ed Torres | 11:54 AM | , | 0 comments »

Take your social networking offline and into the real world with Poken! Poken is your 'social business card.' It's an easy way to share your contact details and online social networks in the real world. Just hold two Poken palms together…high4! (Poken only have four fingers) And now you're connected. Poken holds your contact information: name, address, email, mobile phone, and the rest, and it also holds your social networking account names. Poken contains your Facebook, Twitter, MySpace, LinkedIn and other accounts.

Instantly connect with new friends, across social networks, and track when and where you meet them. Simply touch the hands of the Poken together for 2-3 seconds and you are connected. Then when you're at any computer with internet access, the hand pulls out of the body to reveal a USB connector. Plug the hand into the computer and easily upload your new contacts to the PokenHub.

URL: Poken Site

Ed Torres
yourBusiness Channel

Hilary Topper from HJMT Communications gives more expert sales and social marketing advice

In this week's show we're going to focus on Land Rover, a case study. I don't know if you're familiar, but Land Rover recently hired people who Tweet, Tweeters to Tweet about their new vehicle. And they looked for Tweeters who had followers of more than 3,000, 4,000, 5,000 followers in the right demographics to talk about their new car.

And I think what's interesting about that is that it's taking a different approach. It's almost like targeting bloggers to review your restaurant, or targeting bloggers to review a cookie. They are actually targeting people who Tweet on Twitter to review their car and to talk about it. I just think that's really interesting, and I thought I'd share that with you.

The point here is that you could use Twitter in different ways.

You may think that what Land Rover did-- you may think that it was wrong or it was right to do, but what I'm trying to get across here is that you could be creative on Twitter and throughout the social media and social networking. So that's something to really think about when using social media.

Why Form A Business

Answer: The sole proprietor has unlimited liability for business debts, lawsuits and judgments!

What if
your business is sued tomorrow?

Are you protected? Have you done everything right?

I just wanted to let you know about a great product from attorney, Darius M. Barazandeh.
If you have a business entity already set up (such as an LLC or corporation) or are in business for yourself, but don't have a structure in place to protect you...then KEEP READING!

At his website,, Mr. Barazandeh details setting up, running, protecting assets and saving taxes using corporations and LLCs. He uses only SIMPLE and EASY INSTRUCTIONS and is available for your email questions! These are the most detailed materials available today...yet the easy to use and understand!

A great thing about these programs is that they SHOW YOU the real world effect each entity and tax choice can have on your profits! Then they show you how to set them up, run them, and manage the business in a way that AVOID lawsuits and tax mistakes!

Do you Currently Have an LLC or Corporation?:

Just filing your 'paper work' is not enough! Many business owners DO NOT have proper instruction on how to create required records, conduct 'proper' meetings, maintain bank account controls and/or keep up with the required formalities. In fact, Attorney Darius M. Barazandeh has isolated over 23 common errors that business owners make which create liability and destroy protection!

Do you know what these errors are? How will you avoid them?

Are you unsure if a corporation or LLC is best for you? Then besure to listen to Mr. Barazandeh's ABSOLUTELY FREE audio seminar found on the website!

Learn How to Avoid Mistakes Today:

As Pay per click’s name suggests, you only pay for actual click through to your web site. Inexpensive Pay per click internet advertising lists your web site according to your bid for a certain search keyword. Of course, Web sites which pay more are ranked higher.

Pay-per-click internet advertising can be a very reasonable cost compared to other manner of promotion on the Internet. You don't pay any amount until a visitor actually clicks on your listing and go to see your web site. The low cost pay per click internet advertising counts how many visitors click on your listing and takes the money out of an account you have set up with them.

You host the images to be used in your low cost pay per click internet advertising, so you can monitor and change the banner at anytime. Targeted advertising in pay for clicks will help increase the amount of customers you obtain at a controlled cost.

There are many low cost pay per click internet advertising solutions available in the internet. All you have to make sure is that the advertising solution guarantees your satisfaction and your web site’s traffic.

In determining good quality and affordable pay per click internet advertising service, make sure to run very carefully planned and structured promotions in order to boost the targeted traffic to your web site and increase guest conversion rate.

Make sure that the pay per click internet services you applied for studies your business as well as your competitors. Plus, don’t forget to give specific details regarding your target audience for your web site.

After the cheap pay per click internet advertising solution has finished studying and analyzing your business, research to produce the most appropriate keywords for your business. The pay per click internet advertising solution would then prepare an exclusive copy of the advertisement to be able to catch the attention of the would-be web site visitors.

For successful pay per click internet advertising, you and the solutions should identify appropriate landing pages. If needed, a number of changes are suggested to construct the perfect landing page which would work for an entry point to your website.

It is one great way to increase the visibility of your new web site. It is the fastest growing marketing tool there is today. Because of a wide range of companies servicing inexpensive pay per click internet advertising solutions, you must be careful to choose which company to trust. You should be able to research the service quality they are willing to offer.

Cheers to your health, wealth and success!

Ed Torres
yourBusiness Channel

Meet: Williams Shamir
Most subscribed YouTube Channel of all time in Israel
77,000 subscribers
300,000 channel views

Meet: Milo Price Studios
10,000 subscribers
400,000 channel views

Meet: Makemebad35
13th most subscribed channel of all time
350,000 subscribers
7.7 million channel views

Cheers to your health, wealth and success!

Ed Torres
yourBusiness Channel

With a big number of link exchange scripts on the market it is vitally important to know what factors differ a good script from a script that will waste link building campaign and threaten the success of your whole site's existence. You can use this review as a list of checkpoints to qualify any link exchange tool for professionalism and effectivity.

Crucial factors of link building:

(1) Quality and relevancy of link partners.
(2) SEO nature of link exchange directory and its pages.
(3) Expenses on link building and link management.
(4) Link exchange conversions.

Let's make a step by step test drive for Auto Link Exchanger over these points so that you could apply the same strategy for estimating other link building solutions.

(1) Quality and relevancy of link partners.

No doubts. The quality of links is a huge advantage. Search engines will not penalize a site for having back links on bad sites as you physically cannot control all sites that link to you. But if you are reciprocating to these sites and these sites don't have relation to your niche or don't have much trust - your link building can become a big trouble.

When Google is estimating the page to which you are reciprocating, their bots take into account (a) page rank of that page, (b) trust rank of the site, (c) relevancy. Auto Link Exchanger applies the same principles as its searching algorithm finds relevant sites and places link on pages that are nicely indexed and properly represent their niche. You can even choose Auto Link Exchanger's setting to pick sites that are higher than PR 2 or 3 or 5 - up to you.

(2) SEO nature of link exchange directory and its pages.

The old days when links could be piled on category pages are over. Search engines will not penalize you for it. But those who use the latest SEO fashion to create link directory pages get solid advantage over those who create old style SEO-weak directories.

Close to a must today is having keywords in category titles, descriptions, URLs, in the content on the pages. Plus it is also crucial to blend relevant content with links right on the pages. Pages should have RSS feeds.

Auto Link Exchanger automated all these factors. With a number of settings made the tool is automatically creating SEO-wise pages, updates RSS feeds to search engines, delivers relevant news on pages and blends them with links. Also gives extra visibility to links by automatically showing PR picture and Alexa Rank close to each site.

(3) Expenses on link building and link management.

Link exchange is expensive: find links, exchange them, create link directory, control the links on other sites - this can turn into a big monthly budget on SEO team. You can cut down these expenses if you do all these jobs yourself, but you must be prepared to spend most of your daily time on this job.

Auto Link Exchanger automates most of the link building processes that include: building link directory, integrating necessary SEO elements into it, finding link partners, managing link exchange, controlling the backlinks. The only aspect that site owner should do with Auto Link Exchanger is installing the script and making its settings.

(4) Link exchange conversions.

Link exchange conversions are one of the biggest despairs of link building. Old-fashioned procedure of sending beggy email and waiting when someone will build links with your site gives very low conversions. Even if you make your emails customized it gives around 10% of clicks on these emails, and only part of opened emails will give you link exchanges. This results in very low percentage of successful link exchange conversions.

Auto Link Exchanger uses revolutionary principle of finding link partners that gives 50-60% link exchange conversions. And this is without sending beggy emails. The tool is shortcutting you directly to the pages and your links get on them - webmasters just need to approve which happens within first 15 minutes - up to several days. In some niches 80% conversions were reached with Auto Link Exchanger's link building.

Using the same factors you can scale the value of other link building solutions on the market.

And if you want to test advantages of Auto Link Exchanger in action, you can get a free copy of this tool here:

Cheers to your health, wealth and success!

Ed Torres
yourBusiness Channel

Despite the buzz and excitement about Twitter's potential as a social marketing platform, there are still people out there for whom Twitter just won't work.

In this new business television show, Twitter for business expert Mark Shaw shares his latest social marketing tips on how to know if you are one of those rare people who just can't get value for their business from Twitter.

In the show, Shaw divides his business advice into ten reasons that Twitter may not work for you.

Each of the reasons also contains a practical social marketing tip on how to use Twitter effectively as part of your small business marketing strategy.

Shaw has based each of his ten social marketing tips on real experiences he has had with businesspeople and personality types who just can't seem to leverage Twitter for their small business marketing strategy.

Viewers can watch the business television show right here for free to hear Shaw's ten reasons that Twitter might not work for you.

For the impatient, however, here are the first couple of reasons.

Firstly, says Shaw, if you are selfish, Twitter will not work well for you. This is because Twitter is essentially about sharing – sharing your contacts, sharing information and advice, sharing links.

You will only get the best social marketing results if you understand this and follow the unwritten Twitter 'rule book'.

Similarly, says Shaw, you need to enjoy engaging with people if you want to see great business results from your Twitter-based social marketing strategy. After all, social marketing is not called social for nothing.

To make social marketing work for your business, you need to engage with your followers, customers, and contacts.

Twitter marketing requires an entirely different approach from the old days of broadcast marketing, where you simply pumped your message out into the world and hoped that someone would take notice.

Cheers to your health, wealth and success!

Ed Torres
yourBusiness Channel

Who doesn't want inexpensive Internet marketing tools? In this day and age when advertising your business online is the way to go, it's a must that you avail of internet marketing tools at the lowest cost possible. How can you avail of them? How can you make the most out of these low cost Internet marketing tools?

These low cost Internet marketing tools aim to better your website and promote them thoroughly. Read on to know more about them:

1. Software

There is software specializing in Internet marketing. These programs are affordable Internet marketing tools. They attract traffic, communicate your site to anyone online, harness and trim down your keywords, track your site visitors and create links to other sites. Of course, the phrase "low cost" emphasizes that you must not spend exorbitantly. Watch out for Internet marketing tools that do nothing but suck your budget.

2. Website packages

Take note of low cost Internet marketing tools that do the following: hosting and designing your site, getting your domain, offering technical help, configure and upload your files, campaigning for your traffic. These are available in website packages that you can avail of anytime. Choose a package caters to your site's needs.

3. Mailing lists

Notice that when you visit the Bulk Mail folder of your email, you read nothing but website promotions. That's email marketing? It boosts your business like no other. Don't worry about spamming. There's such a thing as "safe lists" that make your mails spam-free. This is so easy to obtain. Look for mailing lists for sale and let the fun of emailing begin.

4. Data Submitters

This is a money-saving Internet marketing tool that works like magic. Have a data submitter of your own and amass tremendously huge hits!

5. E-books

Integrate an e-book in your site for people to download. At such a cheap price, you keep people clamoring for more and visiting your site in the process. That's one affordable Internet marketing tool for you.

6. SEO tools

Internet marketing is not complete without the standard SEO tools. Search engines remain as the major powerhouse in marketing so never leave this part out. Generate traffic through this effective low cost Internet marketing tool!

Here's a reminder: when you see the low cost Internet marketing tool banners online, never get persuaded easily. Study the package deals; analyze the contents and benefits before deciding if you want one.

Cheers to your health, wealth and success!

Ed Torres
yourBusiness Channel

What works on YouTube?

Posted by Ed Torres | 8:11 AM | , | 0 comments »

Make your content ENTERTAINING!

The YouTube collaboration puts business TV viewers directly in touch with the most popular and successful YouTube directors and producers, so they can learn from the best.

Social Marketing 101

Q. How to get views on YouTube?
A. Make your content ENTERTAINING

6th most subscribed (YouTube Channel of all time
500,000 subscribers
17 million channel views

27th most subscribed YouTube Channel of all time
265,000 subscribers
4.5 million channel views

26th most subscribed Comedian Channel of all time
100,000 subscribers
2.5 million channel views

Your new business will benefit a lot from various Internet marketing methods. But you don't have to spend millions of dollars just to get some decent exposure for your company. There are ways to make your business be seen and felt without doing overkill with your advertisement expenses.

Make use of your online power - through Internet marketing. Here are simple methods that you may employ to boost the visibility of your business without shelling out more than what you can afford. However, these techniques need patience and some footwork to produce agreeable results.

Firstly, you need a website before you can make use of these low cost Internet marketing strategies. So go create one or hire a web developer. It will display your products and services. This will be used in employing the following Internet marketing techniques.

1. Affiliate Marketing

This is the process of recruiting a network of smaller websites known as affiliates to drive targeted traffic to a website. Ad copy and links will be provided by the advertisers. You will have to pay a certain percentage of the sales profit to your affiliates.

2. Links

One of your goals should be to attain a good ranking with search engines. One way to do it is through link building. This could be done through trading links to other businesses that are related with yours.

3. Newsletters

Sending out newsletters to your subscribers (those who signed up for your newsletters) will help greatly in establishing a good working relationship with your customers or prospective customers. It has to be short, sweet, consistent and written for a general audience.

4. E-mail Marketing

As one of the best cost-effective Internet marketing tools, it stays as a very important method of keeping your customers aware of your products and services. Just make sure to avoid spamming or soon enough you will have to close down you business due to complaints.

5. Articles

If you put quality content in the form of articles in your website along with your products and services, search engines will have to index your website. Getting you website indexed by popular search engines means more traffic for you.

6. Forums

Expand your Internet network is through joining forums that mainly discusses stuff regarding or related to your products and services. Actively posting responses or answers and asking relevant information will build your reputation as that forum's member and boost your company's visibility through your signature files. These signature files are those that go with your every post. Links to your website could be included in this signature.

Cheers to your health, wealth and success!

Ed Torres
yourBusiness Channel

Most people, when they think of a great sales pitch, imagine a scene from out of the movies, where a hot-blooded, ambitious young sales rep wins over a roomful of hard-nosed suits with a spectacular presentation.

By taking on board the sales advice on this show, you'll be able get results like that with you next pitch!

Dozens of business sales strategy experts have contributed sales advice to this business television show.

The focus of the sales advice on the show is on how to ensure you deliver a powerful, persuasive pitch to your next audience.

The sales advice on the show is divided into a series of practical tips for improving your sales presentations. The first of these business sales tips is to show that you understand the customer’s problems

It is critical, say the business experts, to show the customer that you’re looking out for them. So your pitch should be full of evidence of how your products will solve their problems and bring them benefits.

Before you stand up to present, you need to know the customer’s point of view inside and out. It’s too late, once you’re in front of an audience, to start wondering what they want, why they want it, and how you can solve their problem better than anyone else.

The next of the business sales tips on the show is to inject some creative flair into your pitch.

A little flourish of creativity will go a long, long way in the world of dry business sales, so the more memorable your presentation, the better.

Try adding audio visual elements or interactivity to your presentation. If you’re confident with it, trying using role-plays or props to really make your pitch stand out. Even a dash of humour, if you can manage it!

Watch the show for free right here to hear the rest of the business sales tips.

Since the early 90’s, the Internet has become known as a medium for advertising. It has also been preferred by consumers and businessmen in public shopping and business dealings. Unlike any other media, like television, radio and print, Internet advertising solutions with its low cost has become widely used.

Due to the considerable growth in figures of internet users and because of the inexpensive Internet advertising solutions, it has more capability for multimedia subject matter. It could capture texts, images, video and audio. The advertisers could produce logos, moving banners, animated and 3d imagery. With these in hand, advertisers mix these forms to produce successful and low cost Internet advertising solutions.

Not only does an affordable Internet advertising solution serve as a communication station, it also assists in an effortless system for transaction and distribution. This is the only medium that could help people do business within a short period of time.

With just one click and a money-saving advertising solution, shoppers could get all the information they need by visiting any web site. The businessman could obtain the services he needs. The company is happy doing business with their clients. The clients are happy doing business in the comfort of their homes.

Unlike meeting in person, wherein time and money could be wasted, the low cost Internet advertising solutions benefits the company in which the services and products are receiving sales. Plus, it also benefits the consumers who receive comfort and satisfaction guaranteed.

When a consumer reads and clicks on a web advertisement, it is easier and more convenient to respond or inquire with e-mail and business reply cards. Unlike other advertisings, low cost Internet advertising solutions’ ability to answer feed backs in real time enables the companies to reply, resolves complaints and answer inquiries.

Conventional advertising could never be replaced. However, because of developments in the technology, people prefer their services online. Consumers, companies, advertisers and even the common people’s lives have been given a deserving contentment.

Cheers to your health, wealth and success!

Ed Torres
yourBusiness Channel

On the Million Dollar Challenge we’re setting out to help 25 entrepreneurs make their millions...

Today we meet Amanda Steadman of Wealthbabes

What do you hope to achieve on the Million Dollar Challenge?

Well we’ll have a much better presence online and also globally, we’ll be able to reach many, many more thousands of people. We’ll have had the advice that we need to take things to a much higher level in a shorter period of time.

So, tell us about your business...

Essentially what we do is help people make more money. Whether it’s through their business or through their investments, we give them ways to invest and to create more wealth through different ways of investing and also increasing their business.

…your current marketing?

Our biggest marketing challenge at the moment is, there are so many different ways to market out there, especially online, it is being able to understand what are the priorities that you need to focus on, in order to get that marketing information out and the message out to your potential customers in the best way, the most succinct way and the most effective way possible

Tell us about your online presence at the moment...

We have quite an extensive online presence at the moment, [...] testing various things but there are just so many areas that we know that we can improve on and really take it to a more expansive level with much, much better results. ...there’s lots of different approaches we’re taking on the online presence, including a lot of video implementation. social networking

We are on quite a few social networks, we have been testing quite a lot actually but the thing for us is which ones do we need to focus on and how are we going to monetise those ones that we focus on. Our social networking is done in house at the moment. And obviously that knowledge has taken us so far but we’re at the point now where we really need to get the results that we’re after and quickly.

We need to really bring some experts in who know exactly what they’re doing.

Low cost Internet advertising agencies are the ideal way and most recommended means to make your product or service known and for your web site to earn money. There is such a very huge range of affordable Internet advertising agencies that are now found in the Net.

There are various Internet advertising agencies according to the kind of product or service they provide. Here is a list of a few of these kinds of online marketing agencies.

1. Web design agencies

These are focused on building web pages for a website. Many web developers are now offering affordable services if you just know how and where to find them.

2. Logo services

Production of web site logos is the main concern of these agencies. Hundreds of pre-designed logos could be purchased or even customized to complement your website better.

3. Copy writing Agencies

In adjunct to search engine optimization, these agencies provide quality content that targets the attention of the market you intend to tap. Looking for the best deals with copy writing services will be a cinch if you know where to look. If you prefer freelancers, they are often found with their own websites.

4. Search engine optimization companies

These companies analyze and modify websites in order to achieve the highest possible search engine ranking. They improve your website's design and content to better attract more traffic. Link building could also be employed by these e-marketing agencies to benefit your business. They are actually a combination of all the services mentioned above. Sometimes they also go by the name of Internet marketing consultancies or something of that sort.

5. Domain registration companies

Your business's name in the web is the business of these companies. Looking for the best amongst a wide array of these agencies is like looking for a needle in a haystack. But if you are determined enough to do your homework with these marketing services, results would be more than rewarding. Just make sure that you don't register with those whose only intention is to rip off those who can't afford the most reputable domain registration agencies.

These are just a few of the Internet advertising agencies that a web marketing newbie could turn to. Examining your needs first will better your chances in getting in touch with the cream of the crop of these Internet marketing agencies minus the hefty price tag.

Cheers to your health, wealth and success!

Ed Torres
yourBusiness Channel

By now, most business people have read or heard about leveraging online social networks as part of a small business marketing strategy. Twitter in particular has had a lot of coverage in the media.

Many entrepreneurs see the potential of this approach, but lack the skills to set up a campaign. In this business television show, experts share their latest business advice on getting started with social marketing.

The social marketing tips on the show have been contributed by dozens of business experts to assist even the most technophobic businesspeople with Facebook marketing, Twitter marketing, and other online social networking.

The first part of the show explains how to select the social network or networks that best fit your needs and your business development needs. There are many different networks to choose from, from well known general purpose networks like Facebook and Twitter, to specialist networks like LinkedIn or Ecademy.

In their small business marketing tips on the show, the experts suggest starting with Facebook and Twitter, then investigating other social networks.

Different networks attract different types of users, so you need to think about your target audience and the kinds of networks they might be on.

Once you have decided on the networks which you will use as you platform, you need to set up a profile page.

This is a critical task in your social marketing campaign, say the experts, and it is very important to get it right. The purpose of your profile is to give your contacts an idea of the person behind your business. By leaving your profile page blank, you are missing a key opportunity to let people know who you are and what you do.

In the rest of the business television show, the experts explain how to create a highly attractive profile page that will get you found online. Then they explain how to grow your network of contacts by becoming a highly active participant within the online community.

Aggressive Internet marketing means full-blown marketing and promotions that exceed any businessman's expectations. A business needs fierce internet marketing. No more, no less. But to make it low cost? Is that even possible? How can something so aggressive be affordable?

Luckily, you can avail of inexpensive aggressive internet marketing if you just look hard and good enough. Be keen and alert and know what's going on in the online industry. The following questions will help you discern if your chosen internet site to do the marketing fits the bill.

1. Does the company offer free website design?

Even if you know your HTML, it is still more advisable if a professional team does it for you. Some internet marketing sites offer free web design to make sure that your site's needs are met. It's a must that marketing is integrated to the web design. If the company requires you to pay more than fifty bucks for the web design, then so much for straight-forward internet marketing! Look somewhere else!

2. How many keywords does your web site cater to?

Having too many keywords or key phrases to focus on will make your page ranking drop. Creating smaller web pages with content that emphasizes only a few keywords will serve Internet marketing endeavor better.

3. How search engine-compatible is your website?

Internet marketing is coined "aggressive" only if it is a hundred percent search engine-compatible. There are about 10 major search engines online and your site has to work accordingly with them. Find out if your internet marketing site is expert on search engine optimization.

4. Do you know your competitors?

Affordable aggressive internet marketing pushes your business forward by taking note of your competitors. Analysis and evaluation of the competition is mandatory to figure out your shortcomings and advantages over them. If this feature is excluded from your internet marketing plan, you're getting a mediocre deal.

5. How efficient is the monthly marketing plan?

Usually, you're asked to pay a monthly fee for the marketing plan. For a marketing plan to be efficient, it must zero in on the following things: webpage development, link exchanges, web content, updates and technical support. Of course, also included are the standard SEO, competition analysis and keyword density.

If you've procured the right answers for the previous questions, then you can finally say: "Now that's low cost aggressive internet marketing."

Cheers to your health, wealth and success!

Ed Torres
yourBusiness Channel

Reblog this post [with Zemanta]

Twitter is fast becoming one of the most powerful social marketing platforms available today. But as with any networking platform, Twitter’s potential as a business development tool is only realized when you have a strong community of contacts.

Social marketing and Twitter-for-business expert Mark Shaw shares is latest online business advice on building a large Twitter following in this new business television show from yourBusinessChannel.

Many new Twitter users, says Shaw, find that building up their contacts is a challenging and difficult process. However, there are a few basic steps that anyone on Twitter can follow, to get lots of followers who are interested in what they have to say.

Shaw begins his social marketing tips by recommending that you use the search functionality on the Twitter website to find any Twitter users who you are already connected with on other platforms, like Facebook or Gmail. This is the logical place to start, he says on the business television show.

Once you have a few followers, he says, have a go at sending a tweet. Don’t feel like you need to rush into being a power user, just take it slow to begin with, watch and learn and make sure you feel confident with how Twitter works.

Remember, there is no time limit and no rule that you need to build you network up quickly.

Shaw shares many more tips on leveraging maximum benefit from Twitter for your small business marketing strategy. He explains how to use a number of key Twitter applications to find users who share similar interests to your own. The Tweepsearch tool, for example, lets you search other people’s profiles for relevant keywords.

Another good way to build up your following is to add your followers’ followers. Just go to your friends’ profiles and start clicking. This is not a highly targeted web strategy, but it pays to try everything and see what works best for you.

“A business without a sign is a sign of no business”. This is an advertising banner or quotation that can be seen in large billboards along the roads and on the side or top of buildings that is vacant. Television and radio would say, “This program would not be shown or be heard without advertisement”. It is true since most of us are watching the free television channel and programs are produced by payments of advertisements.

Business owners understand how important an advertisement is. It is in this manner that they would tell to everybody that they are selling products and offering services. They would not have sales, which in turn give them profit, if people would not notice and buy their products and avail of their services.

However, it is not happy to note that there are people who would try to steal money from advertisers and business owners by offering cheap advertisement packages and not delivering the agreed service. Business owners and advertisers should be informed of this because they would become victims of a scam.

The scam here is when the advertiser paid for these different kinds of services but none or some of them are not really even performed. The main point to consider here is to whom is the advertiser transacting with. To avoid being ripped off doing a background check by knowing the following will help.

  • past successful projects as evident on customers comments

  • a good reputation that will be confirmed by his references, (people that he's had past transaction with and that are also reputable)

The pay-per-click ad campaign is when an advertiser would pay a certain agreed amount by the search engine developers every time a user clicks on that banner. This was a good idea before it was not touched by hackers who developed a certain program to automatically click on that banner which increases the amount to be paid by the advertiser. The next paying scheme was the “pay per action”, which is harder to hack since the advertiser would only pay the search engine developers an agreed amount every time a sale would be done on that customer.

One thing is for sure, advertising in the Internet is not easy but it is fun, especially when one understands fully the power of the Internet. It is not a unidirectional means of advertising like the television or radio, but it is an interactive avenue for both the advertiser and the prospective clients.

Cheers to your health, wealth and success!

Ed Torres
yourBusiness Channel

The rise and rise of online social networking and social media presents probably the single greatest new marketing opportunity to have emerged in the last ten years.

The number of users who access the world’s most popular networks, such as Facebook, YouTube, Twitter, every month can now be counted in the hundreds of millions. These networks are getting larger and more sophisticated with every passing month.

This new business television show will be essential viewing to business people and marketers who understand the massive business development opportunities which social media offers, but lack the knowledge and the tools to take advantage of them.

To reach large numbers of the right kind of social media users, in an appropriate way, you need a carefully designed digital marketing strategy drawing on cutting edge technology and research.

A new online tool launched as part of the Million Dollar Challenge now provides participating businesses with frameworks and skills necessary to leverage social media to achieve great social marketing and business development results.

The new tool (which is available exclusively to business accepted onto the Million Dollar Challenge) is called Digital Blitz, and it is the heart of the social marketing dimension of the Million Dollar Challenge.

There are two sides to Digital Blitz.

Firstly, it gives businesses the resources and skills they need to generate a large following on various social media platforms by creating a great online profile and publishing fun, valuable content that will them a social ‘magnet’.

Then, Digital Blitz teaches businesses how to effectively manage the hundreds or thousands of relationships which they established across various networks.

As with all Million Dollar Challenge tools, Digital Blitz has been designed to take into account the latest research and insight from social marketing and business development experts around the world.

This video, produced by yourBusinessChannel, explains how Digital Blitz allows businesses to turn social marketing into business development success.

Advanced website traffic tactics might sound daunting, but if you make it low cost then you have nothing but a win-win situation. Employ low cost advanced website traffic tactics and you're in for a huge online success.

What are these low cost advanced website traffic tactics anyway? Surprise yourself by finding out that some of these tactics you can practice without having to spend a cent!

1. Write an article.

You write an article, mention your site, submit it to e-zines and garner traffic from curious visitors. It's as simple as that. Don't just stop at one website - post your site anywhere possible! Who knows how many hits this low cost advanced website traffic tactic will bring!

2. Exchange links.

Never underestimate the power of link exchange. This is a low cost advanced website traffic tactic that people tend to overlook. How to find out where to do the link exchange? Easy: type your website's keywords in a major search engine, visit each and every of the top results and ask for the link exchange.

3. Get involved in forums.

Look for forums highly related to your website and make your presence known. Make online friends and let them know about your website. This is an advanced website traffic tactic that advertises subtly but works effectively. Good thing about this is it doesn't cost you anything at all!

4. Advanced website traffic needs advanced tools.

The www world is rich with tools that churn out impressive results. Software to try out are those which take care of links and keywords. Once this is taken care of, the rest of this internet marketing job will be easy!

5. Power up with meta tags.

Meta tags are what search engines are looking for so it can include your site in the top results. Putting up meta tags in your HTML code is an advanced website traffic tactic that must not be missed! Low cost you ask? Oh yeah!

6. Direct to directories.

Keep submitting your site to directories like there's no tomorrow! Just take a look at your website and see if it's directory-worthy. Web directories don't waste their time on poorly-done websites.

7. Conduct a survey.

Visit a site similar to yours and announce that you have a survey they can answer. The site and yours reap results so no one's on the losing end here!

There are sites available that specialize in low cost advanced website traffic tactics. Search for them online and let your site rise to online popularity!

Cheers to your health, wealth and success!

Ed Torres
yourBusiness Channel

Internet marketing is not overly complicated but it is also not a process in which anyone can excel without making attempts to learn more about the subject. Business owners who do not know a great deal about Internet marketing but who wish to implement Internet marketing into their overall marketing strategy should carefully study the basic principles of Internet marketing before launching their online marketing campaign. Fortunately for these business owners there are a variety of options for learning about Internet marketing. These options may include online research, reading published books and studying successful Internet marketing campaigns.

Researching Internet marketing online is one method which can be used for learning more about this topic. This type of research can be very informative and can provide the business owner with a great deal of advice and other information. However, it can also provide the business owner with a great deal of misinformation. When researching any subject online it is very important to note that not all of the information available online is accurate. This may be due to a variety of factors including content which is written by those who do not have a great deal of knowledge about the subject matter as well as content which was written years ago and is outdated. This can be frustrating but fortunately business owners can still learn from the Internet. This just means they should be more cautious about accepting information as being accurate and may wish to verify the information they obtain before implementing an Internet marketing strategy.

Published books are another valuable resource for learning more about Internet marketing. There are a variety of books available which focus on this subject and provide a wealth of useful information. When selecting a book for use as research material it is important to seek out a book which received independent reviews which were positive. It is also important to seek out books which were published recently. This is important because the Internet marketing industry is evolving continuously and a book that was published only a few years ago may be outdated and may lack information on some of the new developments in the industry. The appeal of using published books to learn about Internet marketing is you can keep the books on hand for easy reference when you launch your Internet marketing campaign.

Finally business owners can learn a great deal about Internet marketing simply by studying successful Internet marketing campaigns. Try the Internet marketing blog at for some great starter tipe. If your business offers products and services in a particular niche consider entering relevant terms in popular search engines and studying the websites of some of the highest ranking businesses. This can provide you with a great deal of insight into what these business owners are doing which may be contributing to their success. Examining everything from their website design to their search engine optimization strategies and even the content on their website can help you to determine why they are more successful than you. You should also consider how they are marketing their website which may include banner ads, affiliate marketing programs or other types of advertising. Armed with this information you can take the opportunity to implement changes to your own website and marketing strategy which may help you to gain a greater degree of success. Care should be taken to not copy anything directly from your competitors but to rather try to emulate their degree of success in your own way.

Cheers to your health, wealth and success!

Ed Torres
yourBusiness Channel

With Internet strategy experts and marketers pushing the boundaries of website optimization as far as they can, and the search engines pouring millions into research and development to stay one step ahead of the pack, SEO is a very dynamic area.

In this new business television show, the final episode in yourBusinessChannel’s search engine optimization series, web strategy gurus and business experts share their predictions for the future of SEO.

The show is essential viewing for SMEs and marketers looking for internet marketing tips on how to stay at the top search engine results pages in the months and years to come.

According to the Internet strategy experts on the show, the world of SEO will become more and more competitive in the future. SEO will continue to take market share from traditional advertising mediums, as online marketing becomes an even more popular business development tool.

At the same time, in certain areas of business, the cost of bidding on the most popular SEO terms will increase.

The next of the experts’ online marketing tips in the show is that search engines will become smarter and more personalized as search technology improves.

Major search engines will know more about you and what you want and like, and deliver tailored results which are highly relevant to you, based on your previous clicks and preferences online.
The search engines will know whether you prefer text, photos, audio, video, or photos, and this will be reflected in the results you see when you run a search.

As user experience plays a heavier role, say the business experts, SEO marketing will become more complicated, but also more powerful.

As search results become more highly customized, the marketing possibilities will also become more customized. Businesses will be able to delivered a target marketing message to particular demographics.

Watch this business television show for the rest of the predictions from business experts.

Internet marketing is quickly becoming one of the most popular advertising options available. The Internet reaches a worldwide audience and is available 24 hours a day. For this reason more and more potential customers are turning to the Internet for a variety of reasons including researching products and services and making purchases. As more and more consumers turn to the Internet for these reasons, it is important for businesses to establish an online presence. This is so important because failure to do so may result in their competitors gaining an edge over them in competing for sales. While it is important for business to begin Internet marketing campaigns it is also important for these same businesses to realize basic advertising principles still exist and they cannot neglect these principles. Most importantly those who advertise online have to be aware of who their target audience is and how to reach this audience.

As with any marketing campaign, business owners should do some market research before they launch their Internet marketing campaign. Ideally this will involve hiring a research consultant with a great deal of experience in conducting and evaluating this type of market research. The results of this research should determine the basic demographical information for the target audience. The results should also include information on how to reach this target audience. A business that cannot afford to hire a consultant to conduct this market research should still make an effort to obtain this information on their own. This can be done through informal polls of current clients. This information may not be as comprehensive as the information obtained in a more formal study but it can still provide a great deal of insight into the best way to reach the target audience.

Once this information is obtained, it is important to tailor the Internet marketing campaign to appeal to the target audience. There are a number of different variables which can be modified to ensure the right message is reaching the right people in a manner they can understand and in which they can relate. Some of the ways in which your Internet marketing campaign can be tailored in this way include the aesthetics of your website or advertisements, the wording of your copy and the use of more advanced design features such as audio and visual or interactive tools.

The aesthetic appeal of a website can greatly contribute to how the website is viewed by the members of the target audience. A website which is designed to attract the attention of an older generation with more conservative tastes should include muted colors, clean design and conservative graphics. This will help to ensure the target audience enjoys the website. Conversely if you are looking to appeal to a younger audience with more liberal viewpoints you might chose to design the website with bold colors, eye catching graphics and creative design features.

The copy you include on your website should also take your target audience into consideration. Consider the examples of a conservative and a liberal audience listed above to create a better understanding of how the copy on your website can appeal to the target audience. When marketing to a more conservative audience, the copy should be tailored to use formal language and use facts to back up viewpoints. However, when you are marketing to a more liberal audience or a younger audience you can consider using less formal language which is likely to appeal to the target audience. You can also focus more on emotion to express viewpoints.

Finally, when a website is created for the purposes of Internet marketing it is important for the design of the website to appeal to the target audience. You may wish to include audio and video clips on your website but these clips should appeal to the target audience. For example if your website sells skateboards you might consider incorporating audio clips from punk rock bands as opposed to country music bands. There may be some skateboarders who enjoy country music but in general punk rock music more closely represents the skating culture. Keeping these details in mind is very important for Internet marketing.

Cheers to your health, wealth and success!

Ed Torres
yourBusiness Channel