Insert the following HTML code onto your page(s) between the and tags. Marketing Online Step-by-Step Essential social marketing tips on building your Twitter following | Marketing Online Step-by-Step

Twitter is fast becoming one of the most powerful social marketing platforms available today. But as with any networking platform, Twitter’s potential as a business development tool is only realized when you have a strong community of contacts.

Social marketing and Twitter-for-business expert Mark Shaw shares is latest online business advice on building a large Twitter following in this new business television show from yourBusinessChannel.

Many new Twitter users, says Shaw, find that building up their contacts is a challenging and difficult process. However, there are a few basic steps that anyone on Twitter can follow, to get lots of followers who are interested in what they have to say.

Shaw begins his social marketing tips by recommending that you use the search functionality on the Twitter website to find any Twitter users who you are already connected with on other platforms, like Facebook or Gmail. This is the logical place to start, he says on the business television show.

Once you have a few followers, he says, have a go at sending a tweet. Don’t feel like you need to rush into being a power user, just take it slow to begin with, watch and learn and make sure you feel confident with how Twitter works.

Remember, there is no time limit and no rule that you need to build you network up quickly.

Shaw shares many more tips on leveraging maximum benefit from Twitter for your small business marketing strategy. He explains how to use a number of key Twitter applications to find users who share similar interests to your own. The Tweepsearch tool, for example, lets you search other people’s profiles for relevant keywords.

Another good way to build up your following is to add your followers’ followers. Just go to your friends’ profiles and start clicking. This is not a highly targeted web strategy, but it pays to try everything and see what works best for you.