Insert the following HTML code onto your page(s) between the and tags. Marketing Online Step-by-Step Which market? Experts share the best ways to find the emerging market that's right for your business | Marketing Online Step-by-Step

Emerging markets are renowned for their lucrative opportunities, and for companies looking to exapnd, they are very attractive. But not all emerging economies are the same. Strengths and weaknesses vary from place to place. If you're considering investing in such a market, you need to take your time choosing the market thats right for your business.

To find out what any investor needs to know before they go, we talked with Ian Coleman, Partner and Head of Emerging Markets at PricewaterhouseCoopers UK, and then we crossed the Atlantic to talk with Asia business specialist Chris Runckel, President of Runckel and Associates.

These two experts have an unparalleled depth of understanding about doing business in emerging markets. Here they share their knowledge on you need to look at when choosing an emerging market to move into.

Watch the show now!

Ed Torres