Insert the following HTML code onto your page(s) between the and tags. Marketing Online Step-by-Step Beyond cheap labour - why you need to change the way you think about emerging markets | Marketing Online Step-by-Step

Many businesses enter emerging economies as a source of cheap production, looking to simply balance the gains against the risks. By taking such a narrow view, they see only a small part of the real picture. If your firm is just looking for lower labor costs, then you're missing out on many of the true benefits of doing business in an emerging market.

Stephen Philips, Chief Executive of the China-Britain Business Council, Ian Coleman, Partner, Head of Emerging Markets, PricewaterhouseCoopers UK, Oliver Massmann, Partner at Duane Morris Vietnam LLC, and Chris Runckel President of international business consultants Runckel and Associates come together in this show to uncover the big picture and tell you the best ways to look at it.

Watch this show now and see the bigger picture and the opportunities others are missing!