Insert the following HTML code onto your page(s) between the and tags. Marketing Online Step-by-Step Facebook marketing tips on building a community online | Marketing Online Step-by-Step

While it is a powerful marketing and business development tool, Facebook was originally developed as a social networking application. The first stage in any Facebook marketing strategy is therefore to build a large network of highly qualified contacts.

This business television show, part of yourBusinessChannel’s Facebook marketing series, explains how you can put yourself at centre of an online community.

The first essential step, according to the Facebook experts contributing social marketing tips to the show, is to create a brilliant profile page. This will be the heart of your community, so make it attractive and rich in content.

Social marketing experts stress the importance of having high quality photos of you and your products on your profile page. They recommend investing in professional photography and graphic design, to make it look really good.

The next step recommended in the online marketing tips on the show is to reach out to others. Just as in real life, in social marketing the rewards you received from your networking reflect the effort you put in.

A very effective web strategy when you are looking to establish a wide network is to start by identifying and friending key influencers. These are people who are credible and popular and have their own large networks of Facebook contacts.

Another very important internet strategy when building your Facebook network is to engage in ongoing dialogue with your contacts. That means taking the time to comment on other people's article posts, status updates and photos. They'll appreciate it and most probably return the favour.

It is also critical to stay active and update your profile with news and valuable content as often as possible. This helps to build your profile by reminding your contacts that you exist and showing that you are an active person.

For many more Facebook marketing tips from the business experts, watch the show:

Cheers to your health, wealth and success!

Ed Torres
yourBusiness Channel


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