Hilary Topper from HJMT Communications gives more expert sales and social marketing advice
In this week's show we're going to focus on Land Rover, a case study. I don't know if you're familiar, but Land Rover recently hired people who Tweet, Tweeters to Tweet about their new vehicle. And they looked for Tweeters who had followers of more than 3,000, 4,000, 5,000 followers in the right demographics to talk about their new car.
And I think what's interesting about that is that it's taking a different approach. It's almost like targeting bloggers to review your restaurant, or targeting bloggers to review a cookie. They are actually targeting people who Tweet on Twitter to review their car and to talk about it. I just think that's really interesting, and I thought I'd share that with you.
The point here is that you could use Twitter in different ways.
You may think that what Land Rover did-- you may think that it was wrong or it was right to do, but what I'm trying to get across here is that you could be creative on Twitter and throughout the social media and social networking. So that's something to really think about when using social media.